Ostara – Origins of the name

Ostara has its roots in change. Changes in process, changes in behaviour and changes in quality and cost.

Ostara butterfly

The Philaethria Ostara Butterfly

Ostara is the pagan word for the feast of Easter and synonymous with rebirth and becoming something better, something beautiful.

A butterfly does just that and we were taken to thinking of the saying

“The flapping of a butterflies wings can lead to a hurricane weeks later…”.

This has its origins in Chaos theory where essentially it is suggested that small inputs can have large impacts/repercussions.

We believe that this is what Ostara can do for its clients. With seemingly small changes to process and behaviour we can bring about great change and meaningful change.



The Butterfly Effect is a concept that small causes can have large effects. Initially used with weather prediction the term became a metaphor used in and out of science.

In chaos theory, the butterfly effect is the sensitive dependence on initial conditions in which a small change in one state of a deterministic nonlinear system can result in large differences in a later state. The name, coined by Edward Lorenz for the effect which had been known long before, is derived from the metaphorical example of the details of a hurricane (exact time of formation, exact path taken) being influenced by minor perturbations such as the flapping of the wings of a distant butterfly several weeks earlier. Lorenz discovered the effect when he observed that runs of his weather model with initial condition data that was rounded in a seemingly inconsequential manner would fail to reproduce the results of runs with the unrounded initial condition data. A very small change in initial conditions had created a significantly different outcome.